11 Steps to Increase Conversions on Your Website: Conversion Rate Optimization Strategies


How much money do you want to make? That is the question that many business owners ask themselves when they are deciding what to do with their website. If the answer is “a lot,” then you should be focusing on conversion rate optimization strategies. Many businesses spend time trying to increase traffic to their website, and fail to improve the conversion rate once they get there. This is a huge mistake. In this blog post, we will discuss 11 steps that will help increase your conversion rates and generate more revenue for your business!

Step One: Understand why you are getting visitors to your site. Your homepage is the first page that people see when they come to your website, and it should be designed in a way that gets them interested in what you have to offer! It’s not enough just to tell people about yourself without explaining exactly how you can help them solve their problems or make their lives better. You must use benefits-oriented language on your home page so customers will feel compelled by whatever benefit you’re offering.

In this blog post, we will discuss 11 steps that will help increase conversion rates and generate more revenue for your business!

One of these ways is through persuasive copywriting techniques such as creating customer testimonials, using testimonial phrases such as “I’ve been a customer for years and I love it” or “as seen on TV,” crafting headlines that create curiosity (e.g., what is the best way to get rid of mosquitoes?), answering questions before they’re even asked by creating FAQ pages with answers to common inquiries you receive from potential customers, etc.

Step One: Create Customer Testimonials

Testimonial Quote #01 – “As an avid online shopper and bargain hunter, I appreciate how easy this site makes finding great deals!”

Would you like to show your recent happy customers some appreciation? If so, then start collecting testimonials! You can either pause any sales process and ask for testimonials (e.g., when they buy a product, sign up), or you can post in on your site and let customers share their experiences with you by signing them up.

Step Two: Use Testimonial Phrases

Testimonial Quote #02 – “I have been using this service for years and I love it!”

What’s the best way to show that a customer is invested? Write about what drives them crazy about the competition and why they stay with you instead. What makes my company so special? Why would someone want to use us over our competitors again? The answer might be as simple as offering better prices or having more variety of products. Whatever it is, make sure you tell them.

Step Three: Show What Makes You Better Than Your Competitors. Sometimes people are looking for the cheapest option or they just want to be able to buy something right now without digging through a bunch of options, but there is always someone who will do that research because they’re on the fence about which company to choose. If you know your customers and you can accurately predict what sort of person they’ll contact, then make sure you tailor your message accordingly. Testimonials work well in all situations so don’t rely solely on one type if you want more testimonials!

Step Four: Start Working On Your Social Media Strategy

The first thing you should do is create a list of all the social media platforms your company is on. Then, make sure you’re posting at least once every two days to each platform with something new and engaging! It’s really important that everything you post looks professional so if it doesn’t look good enough for your website then don’t post it there either.

Step Five: Create An Easy-To-Navigate Website With Relevant Content

This one’s pretty self explanatory but keep in mind that people can get overwhelmed by too much information or have trouble finding anything specific when they browse your site. Make sure not to overload pages with content or put links and buttons too close together because this can make it difficult for people to find what they’re looking for.

Step Six: Create A Dedicated Landing Page For Every Offer You Have

This may seem like a lot of work but you’ll be glad you did when your conversion rates start increasing! If you have different offers that cater to different audiences, then create at least one landing page per offer with the goal of bringing more visitors in who are interested in these products or services so that the right people will see them and convert into customers.

The recent updates to Facebook have made it easier for you to reach your target audience with dedicated ads that are a lot more targeted than before. By using custom audiences, you’ll be able to create an ad and choose which specific list of people you want the message to go out too – regardless if they’re friends or strangers on Facebook! This way, instead of wasting money by showing your ad to someone who is not interested in what you have offer but isn’t opposed either, only those potential customers most likely going convert into buyers will see this messages.

You can also integrate retargeting into these ads so as soon as somebody visits your site without purchasing anything (maybe they didn’t know about one of your offers), their browser will be tracked and you’ll be able to show them a reminder of your products.

A few years ago, our company had hired an expert in SEO for services as well as digital marketing consulting work. The problem was they weren’t generating any leads or sales revenue from their efforts – which is when we decided to terminate their contract. It turned out there were many reasons why things didn’t go well; but one of them being how little time he allocated each day towards content creation (he wasn’t writing new blog posts, he wasn’t producing any videos or other content).

A few months ago we hired another company to take care of our SEO. These guys have done a great job at generating new leads and sales for us – taking everything the previous guy did wrong and turning it into what’s been right all along: creating more compelling blog posts, writing about topics that people are interested in reading about, uploading videos on YouTube so bloggers can embed them on their sites without having to find you elsewhere online (that also boosts your Google ranking)’.

In order for you to keep up with this accelerating pace of change- you need not just one but many marketing strategies in place.  The only way you’ll be able to succeed is by learning from the best and adopting the strategies that will work for you.

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