Your conversion rate is the percentage of users who take a desired action on your website. The higher the number, the better it is for you and your business. This blog post will teach you 11 steps to increase conversions on your site so that you can make more money! Come along as we discuss what these steps are and how to put them into practice.
Step one: Put a conversion goal on your home page. This will be the first thing visitors see when they land on your site, so it needs to have information that is related to what you want them to do. Visitors should understand quickly and easily how they can engage with your product or service through this message.
Step two: Focus on answering questions for users in order to further their understanding of what’s available for purchase or download from the website. Make sure all content goes hand-in-hand with each other so customers are confident about making purchases, without feeling overwhelmed by having too many options at once. Your ultimate goal here is simplicity!
Step three: Reduce the number of clicks it takes to reach a conversion goal. This will increase conversions because people are more likely to complete an action if they don’t have to think about where and how do so. Make sure your calls-to-action are clear, concise, and relevant at all times.
Step four: Keep social media in mind when writing blog posts or creating content on any other page that isn’t related only to direct sales opportunities like product pages or shopping cart checkouts (think “about” sections). Social media is an extremely popular online activity for leisure time activities – even work! Sharing your company’s thoughts on recent news topics may excite followers enough that they’ll want you as their new employer, supplier, or customer.
Include a call-to-action button at the bottom of your blog post so that readers can “sign up” for more information about your company, and get regular updates on new posts. This will encourage them to come back often and also let you know what content resonates best with them!
Step five: Understand how different people learn differently based on their age group or personality type. For example, if most of your site visitors are in their 20s – which is not uncommon for many websites today – it’s important to remember that these individuals may be looking at certain things much differently than someone who’s nearing retirement age. Remembering this could make all the difference between a conversion success story and an epic fail.
Step six: Make it easy for people to find the information they need on your site with intuitive navigation. A few simple techniques could be creating a list of popular categories at the top right corner of each page, or adding in breadcrumbs that indicate where you are and what’s coming up next so visitors know exactly how many steps away from their target destination they are. It may also help to include clearly visible links back to important pages like “Home” or “Contact Us.”
Step seven: Write out the benefits of your products and services. What do you offer that makes people want to buy from you? Be sure these items are listed on every page as well, not just hidden away in a “Features And Benefits” section. The more prominently they’re presented, the better their chances of being noticed and acted upon by visitors to your site.
Step eight: Remember to offer visitors a “Call To Action” on every page. This can be an invitation to contact you, request more information about your products or services, sign up for newsletters and special offers, make reservations or buy now – the possibilities are endless! Just don’t forget this step; if there’s nothing for someone to do when they visit your website other than browse around aimlessly then all that time spent trying to attract potential customers will have been wasted.
Step nine: Optimize images with keywords in their file names and alt text (text description of the photo). Your photos need not only look good but also beckon searchers by including words like “cheap,” “free shipping,” etc., in their filenames and alt text.
Step ten: Make sure your website is mobile-friendly with a responsive design. If you have an online store, make sure that it doesn’t take up too much space on smaller screens; if you’re running advertisements or blog posts, use features like “read more” to serve them up in nicely formatted chunks for the viewing pleasure of those who are scrolling through their phones while waiting at the bus stop.
Step eleven: Don’t forget to create good social media profiles. If you have a Facebook or Twitter account, make sure that they are up-to-date and reflect the goals of your business as well as its personality. Blogs with “click here” links in their posts will not only be less popular but also may turn off readers who’d like to get more information before committing themselves–still others might find it unethical for them to share personal details on such sites without explicit permission from those involved (especially if they’re minors). Remember, Google uses blog content in search engine results pages so keep this in mind when writing blogs!
The most important thing about conversion rate optimization strategies is knowing which ones will work best for your business goals. It’s not just about following what other companies do because you’ll get different results than them–you have to find out what works best for your business. But, before you can start experimenting with CRO strategies and then see which ones work best, spend time to create a strategy that specifies what your goals are (in other words: why do we care about conversions).