Choosing Between two Main Ad Formats in Your Google Display Ads Campaign

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There are two main formats that can be used for display ads. The first is a traditional banner ad, which is an image or video at the top of the page with text below it. The other format is what some people call “rich media,” where there are images and videos to engage your customers… Continue reading Choosing Between two Main Ad Formats in Your Google Display Ads Campaign

What parameters can be included with an event hit for reporting?

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What parameters can be included with an event hit for reporting? When a visitor comes to your web page, they may have any number of interactions. The most common interaction is clicking on a link that takes them to another web page. For many website owners, this is not enough information. Knowing which links were… Continue reading What parameters can be included with an event hit for reporting?

Mobile Advertising: Optimizing a Client’s Campaign to Get the Most Out of It

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Mobile advertising is a great way to reach potential customers and generate leads, but it can be difficult to know how to get the most out of this channel. To optimize a client’s campaign to get the most out of her mobile advertising, you can: work with your client to develop specific objectives use analytics… Continue reading Mobile Advertising: Optimizing a Client’s Campaign to Get the Most Out of It