The most well-known classic conditioning example comes from the late American advertising guru, Robert Allen, who coined the term “classical conditioning” in his famous book, The Psychology of Advertising. Allen coined the term to describe a type of advertising campaign conducted by American advertising firms in the 1950s. The idea was to sell products to people who already had certain habits, such as a long-time association with the product.
Allen theorized that if an advertising campaign were conducted in this way, people would be more likely to make a purchase based on these habits. He called this the “habit principle.” He believed that because these habits were already in place, they would be more likely to be adopted into the psyche of the consumer. Allen was a bit skeptical of this theory, but the fact that you can purchase products based on habits that aren’t even that strong is quite compelling.
You can’t buy products based on habits because the habit principle is a theory that has yet to be proven by empirical research. It is a theory that needs to be tested for scientific validity, which in this case means it needs to be tested by actual people.
Allen also saw classical conditioning as a way to change consumer behavior without actually having to buy the product itself. For example, if you smoke, you might be more likely to buy a cigarette if you are also regularly exposed to advertising about cigarettes. So Allen could have just started advertising to smokers in the same way he currently sells cigarettes – just by being a bit more persuasive.
Classical conditioning has also been shown to change consumer behavior in the commercial world. In 1997 Allen used the same technique on television: he would advertise products that had positive words associated with them, but then advertise a different product without any positive words at all. This was done on the television network Oxygen, where Allen made about $1.4 million in advertising a year. When Oxygen was sold, it was sold as a high-quality product, and the ads were positive.
Allen used the same technique again on radio in 1999. The new Oxygen product was called “Coca Cola”, and was advertised as a new, affordable product aimed at the younger audience. The ads were positive, and helped sell the product.
One of the most common ways that ads are positive is when the product is described in positive terms, when the product is described in positive terms, or when the product is described in positive terms and positive images.
The positive descriptions are important because they help people make choices. So you could say that Coca Cola can cure cancer, but you probably wouldn’t. So when the company was able to convince people to buy this new product, they had to find a way to convince them to buy it. They were able to get people to buy it because it was described in the positive terms they wanted most.
The other part of advertising is selling the product to people with the same negative information, or negative images. This is when the product is described in negative terms, or when the product is described in negative terms and negative images. This is when the product is described in negative terms, or when the product is described in negative terms and negative images.
Classical conditioning is usually a negative process; it’s the process of subconsciously conditioning the mind to buy what you want because of the way you look, the way you dress, the way you talk, the way you perform. The product is sold in terms that reinforce those negative images and reinforce what you want to believe about the product.
