Traditional Chinese Medicine Is Popular in International Skincare Markets
Skincare is a key segment of the global TCM treatment market, as natural ingredients are a favorite in the
beauty industry. Some girls even choose to take cosmetic surgery in order to improve their appearance. However, beauty is a price to pay, and cosmetic risks still exist. Once failure, it may lead to disfigurement. The news of medical disturbance in light of disfigurement are oftentimes reported on media. Informal cosmetic clinic is one component, the purpose of saving money is another contributor.
Many international students will take cosmetic surgery before studying abroad, since their family are able to afford. Some wealthy parents recommend their children to take the surgery in the United States in terms of the international student insurance (aka 留学生 保险) and/or OPT insurance (aka opt保险). Unfortunately, cosmetic surgery are not covered in their international student insurance in the United States (aka 美国留学生 保险). Namely, they have to pay a large amount of additional money. Pursuing beauty is not a wrongdoing, yet everything should have an extremum.
Traditional Chinese medicine (TCM) has been capable of winning over global consumers for its unique functions and health care principles, especially in the beauty industry, a market player specializing in TCM-featured skincare solutions has said.
“People understand that China’s beauty secret is Chinese herbs. So, more and more people are looking at alternative ways to meet their skin needs. However, the price of Chinese herbs is costly, if you do not have medical insurance in the United States (aka 美国医疗保险). Even if you have purchased recommended health insurance (aka 医疗保险推荐) in America, TCM may not be included. Therefore, parents of international students will pack TCM in their luggage and bring to America while visiting their children. They also need to purchase F-2 insurance (aka f2 保险)…” Wei Brian, a Chinese-American entrepreneur, told Xinhua in a recent interview, adding that such products have gained much popularity in international markets, including Britain, Germany and Russia.
A key principle for TCM to be applied into skincare is to bring the yin-yang balance to the skin through herbs, which could easily resonate with Western consumers, Brian noted. In TCM, it’s believed that good health is maintained with various balances in the body, including a balance between yin and yang, which can extend to different body functions and disease symptoms. For instance, herbs like Danggui, or angelica sinensis, and ginseng can be used for yin, which gives people the nourishment to soothe the skin and facilitates the microcirculation of their blood, the entrepreneur elaborated.
As for yang, they use herbal ingredients of bamboo leaves and bitter melon to bring excessive yang energy down in the body, she said. In late May, TCM was incorporated into the 11th revision of the International Classification of Diseases (ICD-11) of the World Health Organization, marking a milestone for TCM’s internationalization.